Mark E. Jeftovic

Author Archives: Mark E. Jeftovic

Mark E. Jeftovic is the founder of Guerrilla Capitalism and CEO of easyDNS.com, a company he co-founded in 1998 which has been operating along the lines described within these pages. No stranger to competing with 800 lb gorillas, easyDNS has consistently "punched above its weight" in a field dominated by behemoths such as Godaddy and Web.com. Since 2013 the company has successively achieved YoY all-time high revenues and profitability despite the entry of Amazon, Google and Oracle into the space as direct competitors.

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Pictures of the Socialistic Future

(My fledgling audiobook company just released an audio version of Eugen Richter’s 1893 work “Pictures of the Socialistic Future”. In order to have an audiobook version of a public domain work accepted into Amazon’s Audible store, you have to first make a kindle version and add some unique original content to it, such as a foreward. What follows is my foreward to the 2019 audiobook edition of this work). Read on

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Everybody Hates Natural Language Autobots

Lately I’ve been thinking that I haven’t been writing enough here about GuerrillaCap’s core mandate – price stability and full employment. Wait, no, that’s The Fed, along with ensuring higher stock markets.

GuerrillaCap’s core mission was supposed to be talking about how small and independent businesses can compete with megacorps. The other night I was thinking about this and noted that it really comes down to one thing: customer service. That’s the one area where economies of scale work against the megacorps and in favour of the indie business. Read on

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The Disturbing Rise of Modern Monetary Theory (MMT)

(Read on Medium)

Lately, we’ve suddenly been hearing a lot about Modern Monetary Theory (“MMT”) in the mainstream media. It could be that with the election of Alexandra Ocasio-Cortez to congress, MMT’s star will rise with hers as she is reportedly an adherent and possibly views MMT as a means to fund her Green New Deal.

As we see below, MMT has been around for some time, having come out of the Chartalism school in the first half of the 1900’s and was made into MMT in the early 90’s by Warren Mosler, apparently after a “long steam” with Donny Rumsfeld, who then referred him to Art Laffer (creator of the Laffer Curve). MMT mostly flew under the radar until around the time of the Global Financial Crisis and is now clearly spiking into public awareness. Read on

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Shut Up and Play Yer Cards

A few months ago I had formed a useful metaphor about the underlying mechanisms at play when those concerned with social justice want to improve things for the greater good. This is nothing new, Bill Bonner & Lila Rajiva wrote an entire book on this called Mobs, Markets & Messiah’s wherein they examined the trail of wreckage left behind by what they called “world improvers” like Che Guevara, Pol Pot, Stalin, the list goes on. Read on

Patient Capital: Pot stocks are a fad

Received the latest Patient Capital letter this week. This is a boutique Toronto-based value fund run by Vito Maida. One of the few capital managers that didn’t get completely mauled in the 2008 Global Financial Crisis.

In itself, that’s instructive: Maida’s investing career spans over 40 years, he started Patient Capital in 2000 so he’s seen the odd bear market. Contrast with say, a Ross Gerber, who started his fund in 2010. While Gerber was somewhat of a wunderkind prior to co-founding Gerber Kawasaki, since inception his fund has only known one prevailing market condition over its entire history: straight up. So it is understandable why a Gerber would be  überbullish on things like FAANGs, on Tesla, and on pot stocks. Read on

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The Other Two Kinds Of Debt

(Read on Medium)

“Any corporation, private or governmental, that wishes to provide for a sound and equitable continuity of its business must take steps towards the systematic retirement of debt immediately after it has been incurred. Postponement of all payment for property or privileges by those who presently enjoy their benefits is calculated to bring uncomfortable consequences to them or those who succeed them.”

— Engineering Economics, by  C.R Young. 1949

We frequently hear pundits and talking heads talking about how short-sighted government policies and unfunded entitlements are in essence “stealing from the future” or at best “borrowing from the future” and I found myself thinking about the difference between the two ideas. Read on

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Get Thee a Backup Payment Gateway

About a week ago I wrote “A Heretic’s Guide To Deplatforming” over on the easyDNS blog (my main business). It was in response to the widespread deplatforming of Gab.ai in the wake of the Pittsburgh shooting spree, in which the perpetrator posted on the social media platform before carrying out the brutal attack. The post rocketed to the first page of Hackernews (despite being flagged as inappropriate by some SJWs there) and was run on Zerohedge.

The TL,TR on that article:

While I still believe that every company has the right to kick anybody off their platform, it ultimately undermines their long term interests to do so in the manner they did to Gab.

The ramifications of the Gab deplatforming rattled me, especially the part where Stripe and Paypal both terminated their relationships with them, cutting off their financial lifeblood. Read on

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Escape from the BUMMER Machine

(read on Medium)

(A long overdue review of Jaron Laniers’ “10 Arguments for Deleting Your Social Media Accounts Right Now“)

In 1978 a former public relations and advertising exec, Jerry Mander wrote “Four Arguments For the Elimination of Television”. Mander in essence argued that “the problems with television are inherent in the medium and technology itself, and thus cannot be reformed.” In his preface (“The Belly of the Beast”), Mander spoke of:

“learn[ing] that it is possible to speak through media directly into people’s heads and then, like some otherworldly magician, leave images inside that can cause people to do what they might otherwise never have thought to do.”

That was television. At the time it was the killer app of mass manipulation in the tradition of Edward Bernays, the nephew of Sigmund Freud who created the art and science of “public relations” in the first place. As I’ve observed in a much earlier writing, it was Bernays who was among the first figures in modernity to fully grasp the the power of using the technology of the day to create all-pervasive narratives to shape public opinion. He embraced the term “propaganda”: Read on

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The End Of An Empire in Two Data Sets

[ Read on Medium ]

There is an ever-widening recognition that started some time ago that we are living through an age of transition from a unipolar world that existed after the collapse of the Soviet Union, to a new multi-polar one.  This has been spoken about outside polite company for at least the past decade (I remember William Buckler, the Privateer, was already saying as much as far back as 1998-1999 when I became a subscriber, if not earlier). It was never a matter of “if” as much as “when” and what the ultimate catalyst will be. Read on

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